System before creativity
Creativity belongs inside a process that can be tested.
About · Operator by practice
Technical by nature. Creative by eye. Operator by practice.
I’m Abdelrahman Elharoni, founder of SMA Marketing and builder of SBrandOps.
From better campaigns to a learning system
Since 2018, I have worked across campaigns, content, teams, and data. The question shifted from making a better campaign to making the whole system learn.
System before spend
More budget scales a broken system faster.
Numbers govern
Source, period, and definition precede opinion.
Founder of SMA · Building SBrandOps
SMA Marketing × SBrandOps
SMA is the execution arm. SBrandOps is the product in development. Published cases remain client work, never owned ventures.
Explore the systems
Start with the thinking, then use the tools with your numbers.